Dove and Burberry lead charge as Facebook launches Timeline for brands
Six months after rolling out the new Timeline profile format for UK users, Facebook has at last introduced the system for brands. Dove, Burberry and Manchester United are among the first adopters of...
View ArticleDove ad campaign aims to clean up ‘stereotypical’ perceptions of beauty
Dove is hoping to transform the way women and young girls perceive beauty through a new integrated marketing campaign, which places the personal care brand’s social mission at its centre. The...
View ArticleDove aims to clean up ‘negative’ Facebook ads
Dove is aiming to “pump positivity into the social sphere” with a new Facebook ad that lets users swap ads with negative beauty images for its own more uplifting take on body image. The Dove Ad...
View ArticleViral appeal of Dove’s ‘beauty patch’ film really sticks
Unilever’s Dove brand has launched an online ad that’s proving a real hit as part of its ongoing ‘Real Beauty’ campaign. Having already received a reported 170 million views to date on YouTube, the...
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