Unilever’s Dove brand has launched an online ad that’s proving a real hit as part of its ongoing ‘Real Beauty’ campaign.
Having already received a reported 170 million views to date on YouTube, the film’s subject matter shows the effect wearing a placebo ‘beauty patch’ had on a group of women, who were promised that after two weeks of wearing the ‘beauty patch’ they would feel more beautiful.
Tasked with keeping a video diary of their changing emotions, the experiment’s subjects each believed that the ‘beauty patch’ improved their body confidence levels.
Lucy Attley, Dove UK and Ireland brand director explains the reason behind the campaign and its creative: “We know that many women in the UK suffer from low self-esteem and this impacts their overall confidence and happiness.
“The Dove: Patches film demonstrates that a positive state of mind can help women feel more beautiful. The experiment also throws up some fascinating questions around whether beauty is a state of mind and shows that it is possible for women to overcome low self-esteem and unlock a greater sense of confidence. We hope it goes on to inspire many more women to change the way they see themselves.”
